In improving google ranking, the most basic thing is that how you make your website search engine freindly. Once your website is search engine friendly and it stays that way, it will result in improving google ranking of your website. It is the google ranking of your website that makes your business excel because it drives traffic to your web pages, blogs or website. The content quality for improving google ranking is highly important because google spiders are very cautious about that. In improving google ranking of your website, you do not need to be very creative with the keywords. Just use keywords that have a certain level of popularity among the search engine users and it will end up resulting improving google ranking of your web pages.
Now link building is the other important factor here and making such links in natural way is a long term process. To make this process easier and quick, you can use software like Senuke Xcr. This software automates link building process and it does it for your blogs, article directories and for websites. It is a cost effective and crowd sourced software which if used appropriately results in improving google ranking of the websites. The trial period of 14 days for this software is totally free and should definitely be given a shot.